More than a mere momentary concept, sustainable development now inscribes among the best business practices of the most performing organizations around the world. Those who adopted this management philosophy quickly understood to what extent minimizing the ecological footprint of a business was not only profitable to the planet but could also have measurable repercussions on a company’s image, the satisfaction, employee retention, reduction of operating costs, as well as new product development, to name but a few. Indeed, adopting sustainable development as a business development guide has helped companies obtain a unique position in the market and differentiate from the competition.
In market globalization, the sustainable development concept becomes savings for the more traditional sectors. An obvious growth factor transposed on a national basis could position Canada as an international leader confering an image true to its industrial reality.
